Creating detailed buyer personas for your business can be an extremely beneficial exercise. By understanding your target market, you can better understand what they are looking for in a product or service, and create a custom sales pitch that resonates with them. Why exactly are buyer personas so important to your business? When you’re starting … Read more
What is a business requirement document? A business requirement document (BRD) is a document that outlines the specific business requirements for a software or system. This document can help to ensure that the software or system meets the needs of the business, and can help to avoid problems down the road. A BRD should be … Read more
KPIs (key performance indicators) are important for any business to track in order to measure progress and identify areas for improvement. Here are some key KPIs to focus on for your business: 1. Revenue growth 2. Decrease in customer churn 3. Increase in customer volumes 4. Decrease in customer service costs 5. Decrease in marketing … Read more
Personalized content marketing is a great way to stand out from the crowd and create content that’s truly unique. By following these tips, you can start to create content that is truly tailored to your target audience. What is a Content Map? A content map is a visual representation of the organization’s content. Content maps … Read more
Looking to improve networking opportunities for LGBTQ+ professionals at conferences and events? Here are 10 networking tips for LGBTQ+ professionals! Why is networking a challenge for LGBTQ+ professionals? There is no question that networking is one of the most important skills that LGBTQ+ professionals need to success in their careers. However, networking can be a … Read more
How to learn about creator economy? In today’s economy, the role of creators is more important than ever. Technology has made it easier than ever for people to create, and the trend shows no signs of stopping. With so many people able to create, the economy has become more diverse and creative. If you’re interested … Read more
Different content attracts different audiences. Some people are more interested in topical content, which is content that is relevant to them right now. Other people are more interested in evergreen content, which is content that is relevant over a long period of time. Which type of content is better for your blog? What is Topical … Read more
Today, we’re going to be discussing how to create an outstanding marketing plan. Creating a marketing plan can be incredibly helpful in ensuring that your marketing efforts are effective and beneficial to your business. There are a few key steps that you’ll need to take in order to create an effective marketing plan below. How … Read more